The luxury streetwear brand brought pop culture references and military details to its Milan presentation
OAMC started out as Overall Master Cloth, a premium luxe version of American workwear brand Carhartt, but Arnaud Faeh and ex-Supreme designer Luke Meier quickly developed the concept, moved on from Carhartt and abbreviated the name. The lack of Carhartt alliance meant creative freedom: no more chore jackets needed. Since the split, Faeh and Meier have pushed the brand in an interesting direction.
It’s very hard to define exactly what they do, but OAMC certainly has cornered the ‘luxury streetwear’ market. Faeh, the former Carhartt WIP creative director who brought about the Carhartt x APC collaboration, and Meier clearly base their aesthetic on pop cultural references and, as is the case with the AW16 collection, military uniform details.
With production in Italy, Japan and Portugal, this is a high-end brand hell bent on making the finest clothes possible, without compromising on attitude and energy. These are clothes you actually want to wear. That might sound obvious, but in the context of ‘fashion week’ that isn’t always the case.
Photography Karl Hab